Project Objectives: To promote brand recall for Gen X, to affect an association by evoking a sense of nostalgia in our target, and to give the brand social meaning by showing the product in everyday use.

Target Audience: Generation X Women

Key Insights: poppi currently targets Gen Z and Millenials with their branding and marketing. We want to target a brand new audience while still sticking to the vibrant and energetic feeling and look of poppi.

Big Idea: poppi is a refreshing prebiotic soda that will remind you of more vibrant times.

Collaborators: Devon Wertz, Ava Wirtz, Megan Cordary, Sabina Soltys, Anna Jeffery, and Keira Ennas