On-the-go cerealMethod - Copywriting
Project Date: 2022
Location: Harrisonburg, VA
InspirationProject Objective: Create an advertisement for an on-the-go cereal brand
Target Audience: College Students
Key Insights: Since students are always on the go in between classes, there needs to be a witty way to grab their attention and show the benefits.
Big Idea: Creating an advertisement to appeal to college students that gets them to want to stop at the cereal bar on the way to and from classes since it is quick and delicious.
Collaborators: Devon Wertz and Jacob Conda
Thinking back to the cereal boxes I used to read as I child I noticed they all had something in common. They all had catchy taglines. We were inspired to focus on a catchy way to draw in our audience, while still keeping the ad age-focused. This led to a text-centered ad that students would stop to read.
ReferencesAlthoff, E. (2023, January 28). 35 Best Cereal Brands of All Time. FamilyMinded. https://www.familyminded.com/s/best-cereal-brands-8314f7bb449f4c34
Buxton, E., & Polk, A. (2017, March 8). Best Children Cereals - Cereal Brands From Childhood. Refinery29. https://www.refinery29.com/en-us/childhood-cereal-brands-nostalgia
Cereality. (n.d.). Cereality. https://www.cereality.com/index.php
Cocoa Pebbles ©2008 Post Foods LLC | Food, Weird food, 90s food. (2013, June 5). Pinterest. https://www.pinterest.com/pin/cocoa-pebbles-2008-post-foods-llc--75576099969706186/
Dors, L. (2018, November 29). Cereal Adverts. YouTube. https://www.youtube.com/watch?app=desktop&v=Las0rTGqpfQ
Norton, C. (2018, February 22). Deliciously Healthy and Effective? | by Colin Norton. Medium. https://medium.com/@cnorton8042/deliciously-healthy-and-effective-24e64aeb4ed\
