MOMO HUB FOOD TRUCKMethod - Print
Project Date: 2023
Location: Harrisonburg, VA
Project Objective: To reach JMU students, specifically international students, and expand the company’s audience.
Target Audience: International Students at JMU
Key Insights: There are currently no authentic Nepali food locations around Harrisonburg. The goal is to promote and advertise Momo Hub so that the information reaches international JMU students.
Big Idea: Giving JMU students a piece of home through food, specifically with Nepali dumplings.
Collaborators: Devon Wertz, Ava Wirtz, and Lillie Gonzalez
Inspiration
After finding ads that dealt with home, comfort, and going on an adventure, we wanted to focus on the theme of “travel to Momo Hub”. It was also important to incorporate the idea that visiting Momo Hub can give you a feeling of home. This inspired us to “take” our audience to Nepal, Asia where they can immerse themselves in the culture with authentic food.
Magazine/Newspaper 
Flyer/Handout
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Freed, J. (2014, November 7). Qantas launches 'Feels Like Home' ad campaign. The Sydney Morning Herald. https://www.smh.com.au/business/companies/qantas-launches-feels-like-home-ad-campaign-20141107-11ij4l.html
Momo Hub | Harrisonburg VA. (n.d.). Facebook. https://www.facebook.com/momohubva/
(n.d.). Wikipedia. https://www.pinterest.com/pin/503418064602961651/
Qayyum, A. (n.d.). 36 Most Popular Print Food Advertisements. Smashing Hub. https://smashinghub.com/36-most-popular-print-food-advertisements.htm
Yafie, A. (Creator). (2022). Plane Icon [PNG]. Flaticon. https://www.flaticon.com/free-icon/plane_8885364?term=plane&page=1&position=17&origin=search&related_id=8885364
