Bryn Wertz Ballet FoundationMethod - Digital Media
Project Date: 2021-Current
Location: Leesburg, VA
Project Objective: To advertise and promote the message of a foundation that commemorates the memory of a young dancer.
Target Audience: The Dance Community
Key Insights: Dance is an expensive and time-intensive sport. There are not many organizations that help cover the cost of summer dance programs and competitions.
Big Idea: Giving scholarships and opportunities to those who need help funding the sport of dance and to those who exhibit the spirit of Bryn Wertz.
Collaborators: Devon Wertz, Kimberly Poole, Julie Matson, and Your Logo Works
Logos
Infographics
“Bee The Light”
This campaign was created to celebrate the bright light that Bryn Wertz brought to so many people. Her nickname was “Bee” which gave me the idea to create something where others could “Bee The Light” just like her. The logo was designed to be personable, unique, and specific to this cause. The campaign sells t-shirts every year to collect money for a scholarship awarded to a senior at her high school who sheds the same light that she did.
